Convenor of the BJP’s NEISC, New Delhi Sunil Deodhar (right) and president of the party’s Nagaland unit M.Chuba Ao during the press call at the state BJP office at the Super Market, Dimapur on Tuesday, November 2. (Morung Photo)

DIMAPUR, NOV 3 : The Bharatiya Janata Party (BJP) is all set to embark on a grand or rather noble initiative to ensure that the people of the north-east are not discriminated or feel alienated in the mainland of the country.

The party envisions doing this through its North East India ‘Sampark’ Cell (NEISC), New Delhi which was established only recently in the month of August this year. ‘Sampark’ stands for ‘communication’. The cell is envisioned to facilitate the over all well being of the people of the region, travelling to or staying in other parts of the country.
National convenor of the NEISC Sunil Deodhar on a visit here in Nagaland said Tuesday that the BJP through the cell will work for national integration.
He surmised that the people of the region have been compelled to seek education, career, jobs and medical amenities in the mainland because of the sorry state of infrastructure and lack of development here, and that in the midst of rampant corruptions in the ruling UPA alliance and the regional Congress governments.
With little or no awareness of the north east and its peoples in the major portion of the country, Deodhar said that when people from here land in the mainland, they are confronted by negative preconceived notions. This he attributed to the ruling Congress government at the centre not doing anything towards this end. 
The BJP launched the cell with the aim to strengthen the “emotional integration” of the rest of the country with the north east, Deodhar asserted.
The NEISC convenor said that the cell intends to provide assistance to the people of the north-east spread all across the country in the form of counselling and first-hand help during admissions into educational institutions, getting a job and other related information.
It will sensitise various people and communities through conduct of programmes displaying the rich cultures and traditions of the region in the mainland, Deodhar said, besides promoting tourism. Deodhar added that a health helpline will be set in Delhi for the north-east through the NEISC.
The state’s BJP unit will also be electing a state convenor of the NEISC soon, the party’s state president M Chuba Ao said. Ao averred that the cell will enable the party and its workers to communicate with the rest of the country without much trouble when situation demands.